OpenAI is heading back to the Super Bowl, turning the biggest night in advertising into a showcase for its chatbot ambitions ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

The history of technology repeatedly demonstrates that first-order innovations spawn significant second-order effects – indirect consequences that profoundly shape our world. When the automobile was ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. A lot of schadenfreude has floated around the recent U.S.

Randall Rothenberg Proprietor Randall, Ltd. In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating ...

From supply side efficiencies to AI-enabled targeting, Trade Desk's Terry Kane shares three ad tech trends to watch in 2026.

AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...

Ryan Alpert speaks about why Tech was the right fit, creating a niche in Atlanta’s crowded sports scene and more. Georgia Tech Vice President and Director of Athletics Ryan Alpert listens to Georgia ...