Google Ads announced Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value bid strategies. So Maximize conversions will have an optional target CPA and ...

Google confirms that Target ROAS & Target CPA aren't going away but are being grouped within other bid strategies. Here's how you can continue to use them. Last month, a post on Google’s Developer ...

Google launched two new bidding tools on Monday: target opt-in recommendations and Target CPA Simulator. Let’s start with Target CPA Simulator since it’s name is intuitive. First announced during the ...

Microsoft Advertising is retiring Target CPA and Target ROAS as standalone bidding strategies for new campaigns, effective August 4th. Advertisers will instead use Maximize Conversions or Maximize ...

Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial ...