LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has announced the completion of their latest article on target market analysis and strategic planning. The ...

Target audience segmentation is the process of dividing a target market into smaller, more defined groups based on shared characteristics such as age, gender, location, interests, and behaviors. This ...

Market intelligence is the actual data or information that relates to your business’s overall market. Market intelligence encompasses more than just who your target audience might be. The goal of ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

When it comes to building a successful e-commerce brand, few things are more important than truly understanding your customers. Of course, that’s where the problem comes in–many e-commerce ...

Every agency has its own onboarding process to kick off partnerships with new client accounts. Even if an agency knows what a new client’s goals and needs are, the efforts of the agency’s teams would ...

Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in ...

You'd never hide your content from your target audience, right? But I'll let you in on a secret: If you're not publishing content in the publications your target audience is already reading, you might ...