Tag management may not seem like a particularly sexy industry, but it’s attracting plenty of money from investors — one of the companies in the field, Ensighten, is announcing that it has raised $40 ...

A vast majority of marketers see tag management as an important solution for their customer data integration challenges, a recent Forrester study shows. And while tag management is still viewed ...

Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits of code set in a container embedded in Web pages measure site traffic and ...