New data shows there might be reason to question the conventional wisdom that ad plans are helping streamers in the long term. In the last three years or so, the idea that streaming services benefit ...

More than three years since Netflix introduced an ad-supported tier, two in five users now opt for this plan, but the ...

Twitch ad revenue is down significantly for many streamers like Knut and Mizkif, causing concerns for their incomes. Twitch is experimenting with picture-in-picture ads while Kick remains an ...

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It looks like the industry pivot back towards ads is paying off for streaming platformers, at least in the U.K. According to a report from U.K. ratings body Barb, Netflix and Disney+ both increased ...

Earlier this year, Peacock soared to the top of the price rankings of ad-supported services, by hiking the monthly cost of its Premium tier to $10.99 from $7.99. Prices have been rising sharply in ...

TV ad supply is disappearing. By 2027, US television (linear and streaming combined) could lose up to a quarter of its ad volume, industry analyst Brian Wieser predicted in October. GroupM, Wieser’s ...

Sarah has been an editor and contributor for Game Rant since 2015. After meeting her first Chocobo, she never looked back. Sarah majored in game design in college and utilizes that knowledge to ...