The actual launch is the 'easy' bit for brands. Getting to that point, while sustaining excitement is the bigger challenge.

While the Netflix series is best known for its 1980s setting, the Duffer brothers say the storytelling logic behind the closing chapter owes as much to role-playing games as it does to nostalgia.

Dead by Daylight fans are counting down to the release of the next Stranger Things crossover within the game. This is actually the second Stranger Things crossover to hit Dead by Daylight, following ...

Why removing the villain might have led to a scarier, more mysterious, and emotionally stronger series overall.