You've heard of "Peak Oil?" Well, get ready for "Peak Startup." Here's the situation: All the "good" startup company names -- i.e. ones that strike a balance between resonance and practicality -- were ...

Brainstorm until you find a meaningful and memorable business name. Finding the right name for your startup can have a significant impact on your success. The wrong name can do worse than fail to ...

With a slowing venture capital (VC) market and potentially less money for disruptive startups, those looking to attract capital need a strong brand now more than ever. A strong brand starts with its ...

Every Saturday, local farmers and San Francisco residents flock to the Alemany Farmers Market for a tradition with 80 years of California history. But looming over stalls of dollar-a-pound tomatoes ...

If you’ve ever tried naming a company, you know it’s a deceptively frustrating process. You think it’s going to be fun—maybe even easy. It starts with some light brainstorming. A few clever ideas. A ...