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Continuous software delivery startup Harness Inc. said today it has entered into a definitive agreement to acquire a rival company called Split Software Inc., which specializes in feature flag ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...