The career objective describes the work you want to pursue and where you want to do it. Your résumé supports your objective, and persuades potential employers of your ability to do the kind of work ...

Then, Monday happens. Someone asks, “So what does this actually mean for how I do my job?” And the room goes quiet. The problem is strategy documents are essentially wish lists without behavioral ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...