Ethan Albright with a rainbow trout he caught on one of his bio lures; a close-up of the lures fresh out of a mold. “I haven’t been able to get out on the boat yet to catch bass with them, but we did ...

Fish bait: it's messy, smelly and typically problematic. Live bait is inconvenient and only good for one day, but with expensive and more permanent lures, you run the risk of losing an investment if ...

Wisconsin entrepreneur Ben Hobbins worked with University of Wisconsin- Madison engineering and business school faculty and students to devise a fiber-reinforced fishing lure that may prevent millions ...

Concern over the potential environmental health impacts of phthalates in soft plastic fishing lures among recreational anglers could create consumer demand for more informative labels or different ...

A hard-fighting, incredible-looking fish that will have you experiencing some of the best coastlines in the UK, bass fishing ...