This study examined the impact of price transparency and prosocial messaging on patient engagement of price-protected consumers in seeking value-based care. Objectives: To examine the effects of price ...

In the age of instant gratification, businesses are under more pressure than ever to meet customers where they are—and that's increasingly inside social and messaging apps. Whether it's Instagram DMs, ...

Every morning, Harsheeta Gandhi, a media professional, wakes up to a message from her mom on WhatsApp. Sometimes it’s a beautiful image with a floral "Good Morning" quote in curly fonts. Other times, ...

As social media users continue to spend more time in their direct messages than posting to the main feed, companies are beefing up their features for private chats. TikTok recently said it will soon ...