Over the last few decades, merino wool has become a staple of outdoor gear. It keeps you warm when the weather is cold but helps you stay cool when it’s warm out. It never gets stinky even with ...

The magic lies in Smartwool’s genius blend of sustainably sourced, odor-fighting merino wool that feels soft and supple and ...

The word “baselayer” used to mean something completely different when I was younger. Bundling up for a hike in the woods or heading out on a run as a teenager, a baselayer was usually an extra T-shirt ...

News flash: It’s winter, aka cold o’clock, and if you like to play in the mountains (like me), chances are you’re bundling up more than usual. A tried-and-true strategy for layering typically involves ...

Like the socks this brand built its reputation on, the Smartwool Merino 150 base layer uses Merino wool – a material that's often used for outdoor apparel, being breathable yet warm, and naturally ...

These merino-blend socks wick moisture, resist odors, look great, and keep my feet comfy whether running, hiking, skiing, or ...

DENVER--(BUSINESS WIRE)--Smartwool, makers of Merino wool apparel for active living, today announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is ...

And that’s why it’s so nice to see ample amounts of merino wool, a big 80%, in these socks. Smartwool’s socks, for example, ...

Denver, CO, Oct. 07, 2025 (GLOBE NEWSWIRE) -- Smartwool® and icebreaker®, two leaders in performance-driven Merino wool socks and apparel, announce a four-year partnership with Alterra Mountain ...