LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra dimension to building and play with bricks, tags, and minifigures that ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick. Patents reveal how.

LEGO is launching a whole new way to interact with its famous toys, and it could be one of the biggest hits of 2026. It’s ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for pre-order.