Fitting rooms can feel like a coffin for your self-esteem. Even the kindest “Everything OK in there?” from a salesperson can sound like the buzzing of a million mosquitoes to a stressed-out shopper.

Ralph Lauren will use Oak Labs' futuristic fitting rooms with interactive smart mirrors; the mirrors are cool, but from a privacy perspective it could lead to potentially creepy data collection.

Imagine a fitting room with a “smart” mirror that suggests jeans to go with the red shirt you brought in. It snaps a video so you can compare the image side by side with other colorful shirts you try ...

Polo Ralph Lauren is rolling out a new smart mirror in the fitting rooms of its flagship New York store Wednesday, in the latest evidence of the fashion world embracing new technology. The interactive ...

The THAT store, a futuristic shopping experience located at the Mall of the Emirates in Dubai, opened its doors this year. The store incorporates digital elements that elevate from the traditional ...

NEW YORK - Imagine a fitting room with a "smart" mirror that suggests jeans to go with the red shirt you brought in. It snaps a video so you can compare the image side-by-side with other colorful ...

Imagine a fitting room with a "smart" mirror that suggests jeans to go with the red shirt you brought in. It snaps a video so you can compare the image side-by-side with other colorful shirts you try ...

NEW YORK — Imagine a fitting room with a “smart” mirror that suggests jeans to go with the red shirt you brought in. It snaps a video so you can compare the image side-by-side with other colorful ...

Sales manager Alysa Stefani, right, demonstrates the Memory Mirror for co-worker Porsche Colbert at the Neiman Marcus store in San Francisco's Union Square. The mirror is outfitted with sensors, ...

For some people, shopping is entertainment. For others, it’s something to get through without visible or psychic damage. Those emotions, either way, are likely to be heightened with the debut of ...