Very few content creators go into a piece of writing with the notion, “I hope readers skim this piece!” But, in fact, that’s exactly what you want them to do. The binary isn’t between whether readers ...

TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience ...

YouTube creators won’t be able to individually select if pre-roll, post-roll, skippable, and non-skippable ads appear in new videos. YouTube creators won’t be able to individually select if pre-roll, ...

Online platforms in Vietnam will no longer be allowed to force viewers to watch video ads for more than five seconds before they can be skipped, starting Feb. 15.

The majority of video ads are less than 15 seconds In length, research from the Mobile Marketing Association has found, with the skippable completion rates ‘dramatically lower’ than non-skippable. The ...

While many advertisers and media buyers flock towards up and coming platforms/channels, the truth is that, when executed correctly, skippable YouTube ads continue to drive serious business outcomes.

YouTube introduces 30-second non-skippable ads on connected TVs, capitalizing on consumption shifts. YouTube is launching 30-second non-skippable ads for connected TVs. The new ad format aligns with ...