Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Arguably the biggest challenge facing B2B marketers is understanding how to balance novelty with reliability in campaigns. In other words, to do things that we know will work, whilst at the same time ...

Business-to-business (B2B) marketers don’t need a crystal ball to tell them what they need in order to succeed in 2022. The signs are right in front of us. Researching, ordering and reordering are ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

Although SEO has some fundamental best practices, every industry presents unique challenges that impact how to build a successful SEO campaign. For example, B2B brands face longer sales cycles and ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. The success of any business greatly relies on marketing; ...

Opinions expressed by Entrepreneur contributors are their own. In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% ...

Digital marketing remains a vital component of marketing strategy for B2C and B2B brands alike. But the approach can still be unfamiliar territory for some B2B marketers as they evaluate and ...