A well-executed PPC campaign can be crucial to an advertiser’s overall conversions and revenue. What better way to find potential customers than when they search on Google or Bing and tell you exactly ...

Talk about a wake-up call. American e-commerce sellers on TikTok recently learned a hard lesson about building businesses on borrowed ground. With TikTok's future hanging by a thread and its U.S. app ...

Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the implementation costs seem to outweigh the ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Alistair Barr Every time Alistair publishes a story, you’ll get an alert straight to your inbox ...

Google may have made it easier for marketers to turn a blind eye to text ad testing with automated ad serving, but there are still advantages for those that commit to even a simple cadence of testing ...

The new application allows Launchpad users to manage display advertising campaigns from one integrated marketing platform. RED BANK, N.J.–(BUSINESS WIRE)–October 22, 2014– V12 Group is thrilled to ...

Opinions expressed by Entrepreneur contributors are their own. I’ve always been a little nonplussed by those who imagine a distinction between salespeople and ad writers. Essentially, they do the same ...