"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

A successful business creates, monitors and updates an overall marketing plan. This plan typically includes the elements of sales and advertising as tools in the organization's marketing mix.

Marketing for services is similar in some ways to marketing products. However, the expanded services marketing mix highlights three significant factors that distinguish service marketing from product ...

As a business owner, I understand how important it is to be mindful of where every dollar is spent, especially when it comes to marketing. What’s even more essential is understanding there are certain ...

It's been called "selling the invisible"—delivering intangible services as a core "product" offering. Law firms, management consultants, IT services and telecom providers, architectural groups, ...