What it gets wrong is the birthdate part. Strip away the idea that your sign is based on your birthday — and, instead, swap ...

A new framework translates the zodiac into measurable personality dimensions — and reveals which sign truly matches your ...

Usually, the “what came first” question refers to the chicken and the egg, but that’s not the case for UA researchers John Wiens and Tereza Jezkova, professor and postdoctoral researcher in the ...

Many people see traits as something like innate brain circuits or genetic codes that cause our behaviors. This is why, for example, companies measure personality traits of job applicants. If someone ...