Determination of sample size is one of the critical decisions in forming a customer survey. Though you can find numerable statistical guides, and sample size calculators available, many people find ...

Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant conclusions about the behavior of the population. In ...

Discover how sample size neglect impacts statistical conclusions and learn to avoid this cognitive bias studied by renowned experts like Tversky and Kahneman.

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.