Traditionally, business-to-business (B2B) marketers used marketing automation in a similar fashion as consumer marketers. Dashboards, lists, and workflows were built to help companies interact with a ...
Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. In the ping pong match of generative AI announcements, it’s ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Salesforce is moving the needle on AI. The Marc Benioff-led CRM leader ...
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