Advertising, promotions, social media and public relations all support marketing strategies using different and specific methods. Sales promotions are temporary deals, events and ways of communicating ...

Sales promotion strategies are powerful tools to give marketing campaigns an extra edge in attracting new customers. Sales promotions rely on consumers' price sensitivity to encourage them to try new ...

At the start of a new venture, most entrepreneurs want to do it all to keep costs low. Early stage employees will be wearing many hats for quite some time while doing a lot of the work in-house. As ...

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Quotient (NYSE: QUOT), the leading digital promotions and media technology company, announced today the launch of a new promotion amplification tool as part of ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. For CPG marketers, accurately measuring the return on ...

Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagement between ...

Oracle said Monday it will ship the next generation of its sales force automation software within the next two months, as part of its annual update of its customer relationship management tools. The ...

Sales management refers to the administration of the personal selling a company’s product line(s). It includes the planning, implementation, and control of sales programs, as well as recruiting, ...