A sales promotion is a short-term marketing strategy designed to stimulate interest in a product or service. Small-business owners can make use of sale promotion techniques for purposes such as ...

Promotions is the part of marketing that specifically involves communicating company or product information to targeted customers. This is a key component of the broader marketing system. Different ...

Budget approval has been given and your marketing is up and running. But the sales don't match expectations. Do your sales techniques complement the marketing programme? Could they actually be ...

In today's rapidly evolving economic landscape, uncertainty has become the new norm. Global events, technological advancements and shifts in consumer behavior have combined to create an environment ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Sales and marketing teams are notoriously difficult to work together although they share the same ultimate objective of converting customers. In fact, one of the key elements that make a business ...