Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's ...

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...