In any strategic planning process, an analyst examines certain factors in order determine what growth strategy the company should take. This process involves looking at two internal factors--strengths ...

To make a small business successful, an owner needs to have a thorough understanding of the status of their companies, its growth potential and the pitfalls it might face in the future. One framework ...

Opinions expressed by Entrepreneur contributors are their own. If you’ve ever written an annual marketing plan before, then you’re no stranger to the SWOT analysis. It’s a basic element of any plan, ...

Mobile marketing will hold its own in 2009. But the industry will have to shout simply to be heard as marketers and advertising agencies navigate a dark economy by feeling the walls. Several ...

Zeta Global Holdings Corp. (NYSE: ZETA), a data-driven marketing technology company, has been making waves in the digital marketing space with its innovative solutions and strong financial performance ...

To develop a strong marketing strategy, businesses need to understand their industry, their customers and the demands of both. Businesses also need to understand how their business and services fit ...

Q: What is a SWOTanalysis, and how can it help me? A: Marketing isprobably the most fun aspect of small-business management. Itinvolves direct communication with your customers and clients andallows ...