A subtle boost.

Undetectable lift incoming ...

Frustrated by flat, limp hair? A root perm could be the solution. Possible for both curly and straightened hair, this treatment helps you add texture and achieve voluminous, bouncy hair. If you’ve ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

During the ‘80s, tight, springy curls achieved via perms were everywhere. In the ’90s, they took a backseat to straighter styles and treatments, but they’re back and better than ever. With more ...

A root perm adds volume to the hair by curling just the roots, perfect for fine hair needing a lift. While DIY kits exist, it's safer and easier to let a professional handle the chemicals near your ...