A subtle boost.

Undetectable lift incoming ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Perms aren't what they used to be in the '80s. Rather than crunchy, back-combed spirals that will poof out into a frizzy ball, perms are offering easy beach waves that look air dried and salt-sprayed.

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

We may earn commission from links on this page, but we only recommend products we love. Promise. When it comes to throwback hairstyles, perms are pretty much as iconic as it gets. Although we ...

If there were a sexiest hair of the year award, the Duchess of Cambridge would be a front-runner. Now it seems that we can all have her flowing locks – with a trip to the hairdresser. Digital perms, ...

Which hair perm kit is best? A hair perm, short for permanent, is one of the easiest ways to change the look of your hair and keep it changed. While the perms’ peak popularity has passed, they’re ...