Luxury Swiss watchmaker Rolex has a tradition of designing the Greenroom at the Dolby Theatre in Hollywood, California, for the Oscars each year. The VIP lounge is where A-listers retreat to calm ...

If you think of a Rolex Certified Pre-Owned boutique as a place to get a slightly used Submariner, a well-loved Datejust, or some other “used” Rollie, think again. For many who took a cynical view of ...

"In 1976, I called Rolex for like two years trying to get them on. It was a little mom and pop store my parents had in Glen Cove [Long Island, New York] and we didn't really have any high-end brands," ...