Rolex is the first—and often the only—watch brand people think of when it comes to high-end timepieces. But beyond that instant recognition, Rolex has become a broad cultural touchstone with symbolic ...

Rolex, a name synonymous with timeless elegance, precision and elegance, has established itself as one of the most top-tier watch brands across the world. From humble inception to becoming a symbol of ...

The new year brings the start of a new season for the IMSA WeatherTech SportsCar Championship, which will open its 2024 schedule with the 62nd running of the Rolex 24 at Daytona. The 24-hour endurance ...

A 244-page, officially licensed history of the Oyster Perpetual Datejust was released by Rolex. The history was written by Nicholas Foulkes and is available exclusively through Wallpaper magazine. The ...

Rolex usually plays it close to the vest, but 2025 brought a broader, bolder mix of metal and print, spanning wrist, desk and bookshelf alike.

Available in English and French, the new 224-page publication was written by historian and watch expert Nicholas Foulkes, and chronicles the history of the Datejust. Foulkes highlights its ...

Rolex spent years watching speculators turn its steel sports models into lottery tickets, but the balance of power is shifting. The brand is now using data, pricing and distribution levers that look a ...