DealerBuilt will demonstrate these capabilities at the NADA Show in Las Vegas booth 2015W. The company's comprehensive portfolio includes Lightyear (Enterprise Retail Cloud Platform), Oplogic ...

Opinions expressed by Digital Journal contributors are their own. The retail industry has long grappled with the challenge of effectively communicating with a diverse customer base. Traditional ...

The retail landscape is transforming, driven by rapid technological advancements and changing consumer behaviors. In this dynamic environment, making informed, data-driven decisions has become a ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

PITTSBURGH--(BUSINESS WIRE)--First Insight, Inc., a global leader in Voice of the Customer (VoC) retail solutions, today announced its acquisition of SnapRetail, a Pittsburgh-based, digital marketing ...

After years marked by disruptions in everything from the labor market to the supply chain, it’s no big surprise that the top priority for retailers when it comes to AI is using the technology to ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...