Loyalty programs are no longer punch cards and stamps and have become an integral part of everyday life on customers’ ...

A new survey shows that as customer expectations rise, loyalty becomes even more paramount to profit.

HOUSTON — bp plc is launching a pilot digital coupons program for consumer packaged goods (CPGs) within its Earnify loyalty ...

Loyalty remains a strategic priority for retailers, but traditional approaches are no longer enough. That is according to the findings of ‘How to Keep Hold of Your Customers,’ a new global study ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Loyalty eroded as brands optimized engagement, discounts and optics instead of durable value. Economic pressure is forcing a reset. The post Loyalty didn’t disappear. Brands traded it away. appeared ...

As guests question whether dining out is worth the cost, many are spreading fewer visits across a broader set of dining ...

Convenience retailers can drive margins and long-term value through personalization, artificial intelligence and gamification. In this way, personalization is becoming a loyalty differentiator in the ...

Retail media growth. Retail media has grown into a $128 billion industry, expected to surpass TV advertising. Customer experience impact. Irrelevant ads clutter ecommerce pages, which decreases ...

As retail faces unprecedented challenges, from rising acquisition costs to ever-changing consumer expectations, the old ways of building customer loyalty are falling short. Generic discounts, blanket ...

The opacity of major loyalty, rewards, and points schemes has been on the regulatory radar for more than 20 years, not least ...