As a market researcher, I am a student of human behavior. Over the past few years, my coursework has accelerated; keeping up with an ever-changing consumer means going far beyond traditional research ...

Adopting a targeted, multi-pass reading approach to research studies can help you efficiently locate and extract the information you’re looking for while identifying potential limitations. Reading a ...

The AI revolution has transformed behavioral and cognitive research through unprecedented data volume, velocity, and variety (e.g., neural imaging, ...

Yun Sing, also known as Tony Siu, approaches artificial intelligence with a practical, long‑term mindset. He sees every ...

Sociological methodology comprises an array of techniques designed to investigate the complexities of social life. Bridging the gap between quantitative rigour and qualitative depth, these research ...

The United States’ epidemic of diet-related illness, including cardiovascular diseases, cancer, diabetes, and obesity, is responsible for a significant portion of the nation’s health burden, ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Grounded theory methodology is a robust qualitative research approach that systematically generates theory from data. It employs an inductive process whereby researchers engage in iterative data ...

To help scale traditional faculty/student models of undergraduate research engagement, institutional leaders can consider research peer mentoring, group-based programs and community-engaged research, ...

Thirty years ago, Katalin Karikó had what was then an outlandish idea: use messenger RNA as a medicine. But getting funding to demonstrate that might be possible was impossible, despite three decades ...

Today’s global situation is a reminder that war appears to be an inescapable social fact across human history. War, in all its shapes and forms, has an existential impact on society as people’s ...