Editor’s Note: This is the first installment of a two-part feature authored by Dr. Tom McNamara, The ESC Rennes School of Business, France While supply chain managers are dealing with the lingering ...

A company's supply chain stretches from the factory where its products are made to the point the products are in customer hands. Supply chain strategy determines when product should be fabricated, ...

The primary difference between push and pull marketing lies in how consumers are approached. In push marketing, the idea is to promote products by pushing them onto people. For push marketing, ...