Companies take both positive and negative approaches to reaching out to prospective customers, in the messages they convey and how they convey the message -- the marketing methods they use. Either ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Marketing that builds consumers' trust will earn sales. Perception methods are used in advertisements and promotional tools to build a brand image that consumers will perceive as trustworthy, valuable ...

When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a ...

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...

A marketer’s job is challenging. They are tasked with engaging customers across digital and offline channels and multiple interactions throughout the buyer’s journey in a personalized and compelling ...