Successful small businesses employ a variety of marketing techniques designed to drive consumers to their product or service. Savvy owners and managers often attempt to create asymmetric marketing ...

The practice of interactive marketing, which is marketing through open dialogue with customers, has boomed in the Internet age because it is easier than ever to open a line of communication between ...

When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a ...

I have found that using old-school marketing techniques can set your business apart from competitors who are solely focused on digital tactics. Let's bring back the power of tangible goods, personal ...

Depending on your business, however, these newer approaches may not always prove fruitful. According to a 2016 survey by Econsultancy, only 22 percent of businesses are seeing satisfactory conversion ...

Opinions expressed by Entrepreneur contributors are their own. Marketers today are faced with the challenge of appealing to active consumer groups that represent four generations spanning from legacy ...

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...

A marketer’s job is challenging. They are tasked with engaging customers across digital and offline channels and multiple interactions throughout the buyer’s journey in a personalized and compelling ...

The purpose of the study was to examine the effectiveness of relationship-building trade show activities from an international buyers perspective. Relationship-building activities are defined here to ...