Sales promotion for companies is all about the ways the company markets the product or service it is touting in order to make money. It's often tied to new product launches, explains Inc. magazine.

Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and ...

Successful small businesses employ a variety of marketing techniques designed to drive consumers to their product or service. Savvy owners and managers often attempt to create asymmetric marketing ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

It should come as no surprise that a strong mobile presence is indispensable in today’s market. The average user spends most of their internet time on their smartphone as opposed to their desktop. For ...

Unlike traditional marketing, which is often interruptive and promoter-centered, content marketing aims to provide the target audience with information that is genuinely useful and enjoyable. Content ...

When Eric Kim became Samsung’s executive vice president of global marketing in 1999, he found a marketing organization unsuited to the task at hand and a company not ready for the proactive approach ...