Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Programmatic Display Advertising Market - With Forecast (2016-2021)" report to their offering. The United States is the ...

“There is no future in the programmatic display market for publishers. It’s a path to nowhere.” I’m going to focus on the last one, because a vital future focus is the return of contextuality.

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and real-time bidding rather than the manual nature of the previous method of ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

Nativo, an ad-tech platform for marketers and publishers to automate and measure native advertising, on Tuesday named John Haake as its SVP of Marketing. Haake will be responsible for managing all the ...

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO. Today, ...