Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

IAB Europe has released its inaugural Attitudes to Digital Advertising Report, offering a comprehensive snapshot of a ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

Since its inception and ascent as a scalable advertising medium, digital media has been in a continuous state of change and rapid evolution. Programmatic advertising, which is simply the automation of ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.