Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home ...
The Desk on MSN
DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
TV News Check on MSN
Local TV modernization: From automated execution to first-to-market programmatic
For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a ...
At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...
Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...
Los Angeles, California--(Newsfile Corp. - January 23, 2025) - Revenue Arc, a growth marketing and programmatic ad-buying platform, is formally announcing the release of ARC Foresight-an innovative ...
The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...
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