audioadpro, the Wakefield-based programmatic digital audio trade desk, has announced the appointment of two new team members ...

As digital buying becomes more prevalent in radio and data-driven metrics drive advertising, industry experts are predicting a rise of programmatic across the entire audio content spectrum – but can ...

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from ...

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...

Coupled with Tremor’s direct supply arrangements, the new solution enables brands to connect with tuned-in consumers as a complement to video and CTV campaigns NEW YORK, Sept. 21, 2021 (GLOBE NEWSWIRE ...

Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...

Advertisers on the CVS Media Exchange (CMX) can now reach CVS shoppers with 30-second audio spots across 6,900 stores, with expansion to additional stores planned for the coming months. Vibenomics ...

Place Exchange enables Quotient’s retailer and advertiser clients to deliver audio messages into the largest Audio Out-of-Home network in the U.S. spanning major grocery and drug chains nationwide ...

In today’s B2B world, programmatic display has increasingly been proving its worth as marketers take advantage of the efficiency and in-depth targeting it can provide. But another advertising channel ...

The service is now live across the region after an initial beta-trial that saw participants from agency holding groups, and smaller independent agencies target Spotify users with audio, video and ...