Integrating products after an acquisition is like leading a symphony. You need the right notes, a well-prepared orchestra and a skilled conductor to pull it all together. That’s why a carefully ...

OSLO, Norway—Zenitel and Feenics today announced a product integration with Zenitel’s ICX-AlphaCom platform and the Feenics cloud-based access control solution. The integration is the enhancement and ...

Many companies rely on advertising to win over new customers and boost corporate profits. There are many different kinds of advertising, but some ad types make more sense than others. Depending on ...

Over the past few years, product integration has gradually become unavoidable in television and film. Advertisers try desperately try to reach online viewers who are able to skip past commercials or ...

The battle over whether to put the kibosh on embedded advertising quietly continues over at the Federal Communications Commission, with educator/activist Nancy Marsden filing a 54 page missive ...

Product placement and product integration are outgrowths of the current drive in marketing to transmit a consistent message across many different communication platforms. Both approaches respond to ...

This story appears in the April 6 print edition of Transport Topics. Trucking technology companies said they will continue to offer product integrations with outside vendors, even as mergers and ...

NEW YORK, Sept. 04, 2024 (GLOBE NEWSWIRE) -- Lil Horse, a renowned digital solutions agency with extensive expertise in product integration services, proudly announces a strategic partnership with ...

In my last post, I discussed event sponsorship as one tactic for playing in the branded entertainment space. In this post, I will examine the role of media buying and product integration. In my last ...