Craig was able to take the Prius Prime on various trips to the Utah County Fair loaded with things he would need during fair week. Toyota has long been a pioneer in the hybrid vehicle market, and the ...

The Toyota Prius might not have been a style icon when it launched in 1997, but it did quickly become a symbol of fuel savings. The fuel-sipper entered its fifth generation with the 2023 model year ...

Nothing excites me more for the future than being forcefully pushed into it. Wait, no, that’s not right. These days, new car technology progresses at a frenetic pace, and sometimes it feels like ...

How our yearlong review Prius Prime XSE Premium justifies its hefty price tag and the ways it doesn’t. Fixate on a list of car features, and you often miss the big picture. As much as we like new ...

This car introduced us to wonderful new Prius brand values. Where's the medal for most improved? Personal growth is an underrated superpower that’s perfectly exemplified by the 2024 Toyota Prius Prime ...