BUFFALO, N.Y. — Getting a sense of how a product is put together makes consumers more confident that the product will deliver its core benefit — and they’ll be more likely to buy it — according to new ...
Whether you’re catching up on recent posts in an industry facebook group or scrolling through LinkedIn because you’ve exhausted your other social channels, the conversation around big bad AI coming in ...
“I know that 50% of all my advertising dollars are wasted. The problem is I don’t know which 50%.” - David Ogilvy. When Ogilvy was the grand master of the advertising world he was routinely sought out ...
In the world of marketing, it is all too common for companies to become fixated on their own industry peers for inspiration. Marketers often find themselves trapped in a tunnel vision mindset, solely ...
In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience. Companies cannot focus solely on bottom-of-the-funnel tactics and conversions ...
New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...
In the mortgage industry, it’s no secret that aligning your company with other complementary businesses and forming strategic partnerships can provide tremendous benefits. However, what you can get ...
Out-of-home (OOH) advertising has continued to grow despite other forms of traditional advertising such as newspapers, radio, and television declining over the last several decades. Growth of ...
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