Some companies have taken to using Kickstarter as almost a default step in their product pipeline, and New York’s Lomography is one of them. The photography focused company has successfully ...

Lomography is looking to make old new again with the reinvention of a 19th century lens known as the Petzval. This lens creates an instantly recognizable image style famous for its sharpness, color ...

The message is clear: A lot of people want a 173-year-old lens to use with their modern-day Canon and Nikon DSLRs. Lomography and Zenit have teamed up to make that happen, and their Kickstarter ...

Lomography has been celebrating the legacy of Joseph Petzval since 2013, when the first reinvention of a 19th century portrait lens was launched. We went hands-on the following year, and others have ...

Typically, the lenses we write about on this site are on the cutting edge of photo technology, using things like high-tech coatings and complex image stabilization systems. As you know, however, ...

This morning Lomography launched a Kickstarter campaign for a new 80.5mm Petzval portrait lens for Canon and Nikon shooters. It’s the company’s 12th Kickstarter campaign and has already surpassed its ...

The Lomography New Petzval Lens is an updated take on a lens design from 1840; it's not designed like a modern lens, but its unique bokeh gives it a look that portrait photographers should pay ...

Analog camera and film specialist Lomography is taking its first steps in the digital photography space today with a Kickstarter campaign hoping to fund a new version of the iconic Petzval lens, ...

The Petzval lens, designed by a mathematician in 1840, was one of the first portrait lenses to change the art of photography because its design allowed enough light into the camera for photographs to ...

Earlier this year, toy camera makers Lomography undertook the challenge of reverse-engineering the classic Petzval portrait lens from the the 19th century for today’s DSLRs. It was a Kickstarter, ...

The Lomography New Petzval Lens is one of the oddest new products of the year, both in concept and design. Available in brass ($599) or black ($699), and funded via a Kickstarter campaign, the Petzval ...