Perfume lovers have been racing to snap up the ‘long lasting’ and ‘beautifully sweet’ Sweetheart fragrance from Ghost after ...

Plus, the scents to keep on your radar.

Fragrance is having a major moment; between the rise of #perfumetok (the social media tag has amassed more than 1.4 million posts), and new must-have scents launching at what feels like a breakneck ...

There is a broader world of perfume beyond mainstream designer scents, and niche fragrance brands offer a unique perspective. Just as exploring indie music reveals greater complexity beyond the ...

Modern fragrances are no longer about fleeting impact — they’re about scents that live with you through the day and beyond.

Smell good, feel good.

Bath & Body Works shoppers know the retailer has a scent that works for everyone, whether your preference is something sweet like Warm Vanilla Sugar or a floral scent such as Gingham Fresh. But did yo ...

Valentine's Day is just around the corner and if you're searching for a fragrance to treat special someone, or indulge ...

"I don’t typically love overly floral scents, but I appreciated the depth of this one. It felt more sophisticated than other floral scents I’ve tried thanks to the cashmere wood notes while still ...

Otherwise, Chloé Eau de Parfum (£95, Boots) is another classic floral choice. It leans into peony and rose rather than the ...