Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...

Advertisers spotted Google’s new Performance Max (PMax) channel performance reporting — a sign the long-awaited feature is now rolling out. What it does: Why we care. This beta feature finally cracks ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Performance Max (PMax) campaigns have become the cornerstone of AI-driven advertising. Both Google and Microsoft offer advertisers a way to consolidate creative assets, audience signals, and ...

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max ...

Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting for Performance Max campaigns. Well, now some are seeing it live in their ...

Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the Google Ads advertiser console in the wild. This was announced about a ...