New research reveals that numbers in our visual field can subtly distort how we judge spatial positions, showing that perception is shaped by both numerical magnitude and object-based processing.

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

Recent sceptical critiques of the evidence for implicit perception 15 have led to increased rigor and methodological creativity in attempts to document its existence. Although controversies remain, ...

Motion perception plays a fundamental role in our daily visual experience; it is critical for computing the speed and direction of moving objects and controlling our own body and eye movements. Motion ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

Para-psychology analyzes situations, experiences, and behavior that are out of the ordinary. Such unusual circumstances cannot be explained in finite terms. Para-psychology has 2 branches: ...

Take a moment and think about how customers interact with your brand. Most likely, it starts with a visit to your website, a phone call or they step foot into one of your locations. Now, think about ...

All of marketing is a battle of perception, not products. More specifically, marketing is about positioning your product or service in a positive light in the minds of the customers you want to reach.

Why are gourmets seemingly able to detect subtle nuances in taste that others miss? Researchers at Tohoku University have ...