Patrón becomes the Recording Academy’s official tequila partner and debuts the awards show’s first-ever signature cocktail: ...

HAMILTON, Bermuda, Aug. 21, 2025 /PRNewswire/ --PATRÓN® Tequila proudly announces a striking new visual identity for its legendary bottle and packaging, marking the first design evolution since the ...

HAMILTON, Bermuda, Jan. 15, 2026 /PRNewswire/ -- PATRÓN (R) Tequila, the world's number one super-premium tequila (1), is proud to announce its new partnership with the Grammy Awards (R) as the ...

Patrón Tequila has no surprises for its customers. That means no sweeteners. No extracts. No secret ingredients. The tequila uses only three all-natural ingredients: 100% Weber blue agave, water and ...

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Patrón has partnered with global music platform Boiler Room for a series of events and content, per a press release. The Bacardi-owned tequila brand will sponsor events in Ibiza, London and Los ...

While October marked the end of Austin’s largest annual music festival, PATRÓN Tequila and Rolling Stone decided to throw one last hurrah with an epic performance by country pop star Dasha in another ...

"Ghost Tequila was up 12% last year, in an extremely difficult spirits environment in the US," McDonnell said. "Most other ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Patrón has partnered with global music platform Boiler ...