Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Launched in May this year, AI Max was rolled out as part of Google Ads as an AI-driven tool created primarily to help ...

Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether it’s a missed call, a slow follow-up, or a gap in your funnel, these friction points can quietly ...

AI search is rewriting the rules of visibility. Google’s AI Overviews aren’t just another rich result or algorithm update. They are cutting into clicks, pushing ads into unpredictable spots, and ...

As search engines become more crowded with answers, snippets and AI summaries, more people are finishing their journey without ever clicking a link. That shift changes how you need to run paid search ...

Google's AI Max for Search campaigns became fully available to all advertisers early in the third quarter after initially rolling out in beta in late May 2025. The Google Ads feature uses AI to ...

Strategic membership with IAB Canada underscores BrandPilot's long-term commitment to performance transparency, platform growth, and media optimization. Toronto, Ontario--(Newsfile Corp. - April 9, ...

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...