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YouTube is increasing its efforts to generate more revenue with its most popular videos producers. Thousands of YouTube creators will now be able to launch paid channels, which charge a monthly ...

The YouTube app for TV — not to be confused with YouTube TV — is reportedly looking to take on a redesign in order to make more paid content available to users. This move would put the app in line to ...

Organic reach on social media is dying, and small businesses that want real visibility now need to treat social as a paid channel. By budgeting consistently, focusing on high-ROI campaigns and pairing ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

AI isn’t just tweaking paid media – it’s transforming it. What was once background automation is now driving entire campaign types and reshaping how users discover brands. AI has, in some ways, always ...